Sanrio is a Japanese company best known for its iconic characters and merchandise, especially targeting children and young audiences. Founded in 1960 by Shintaro Tsuji, Sanrio gained popularity through the creation of cute and whimsical characters, with Hello Kitty being the most famous and recognizable. The term “Sanrio” can also refer to the brand itself, which encompasses a wide range of products including stationery, toys, apparel, and accessories, often featuring beloved characters like My Melody, Keroppi, and Cinnamoroll. Sanrio emphasizes themes of friendship, happiness, and positivity in its branding and character designs. The company has also expanded into media and amusement parks, further establishing its characters and stories in popular culture. Overall, Sanrio symbolizes the global phenomenon of kawaii (cuteness) culture and has a significant impact on merchandise and character branding worldwide.
The Sanrio Character Popularity Contest celebrates its 40th anniversary, showcasing over 450 beloved characters in a global event. This year’s theme, "Leap Forward to the Future with You!", emphasizes joy…