Primm is a small unincorporated town located in Clark County, Nevada, near the state line with California. It is situated about 40 miles southwest of Las Vegas and serves as a gateway to the Mojave Desert. Primm is known for its casinos, including the Buffalo Bill’s Resort and Casino, which features a variety of entertainment options and attractions such as a roller coaster. The town is often frequented by travelers heading to and from Las Vegas and is characterized by its desert landscape and proximity to outdoor recreational activities. Primm’s location off Interstate 15 makes it a popular stop for those traveling in the region. In addition to gambling and entertainment, the town offers shopping and dining options, contributing to its status as a tourist destination.
Primm, located at the California-Nevada border, is undergoing a significant transformation led by Affinity Interactive's CEO, Scott Butera. The goal is to shift Primm's casinos from mere destinations to key…