Business Strategy

Business Strategy refers to a plan or set of actions that a business undertakes to achieve specific goals and objectives. It encompasses the long-term direction and scope of the organization, determining how to create value for customers and gain a competitive advantage in the marketplace. This involves understanding the market environment, identifying target customers, assessing strengths and weaknesses, and aligning resources effectively. Business strategy can include decisions related to product development, market expansion, pricing, partnerships, and operational efficiency. Overall, it serves as a framework guiding the company’s decisions and actions to support growth and profitability over time.